10 yrs.

of design experience.

3 yrs.

as a UX practitioner.

8 yrs.

building websites.

15 websites

designed.

8 websites

designed and built.

7 mobile apps

designed.

21 logos

designed.

10

clients.

Experience

Principal: Nuanced Design (Freelance)Feb. '16—present   (2 yrs. 11 mos)

I'm here to tell your story. I'm here to work out usability bugs. I'm here to rebrand your idea. I'm here to find all the ways that your product can be better, generate more business, and improve peoples' lives. Whether your product is just an idea in your head or already fully-deployed, I'm here to help.

Past Clients:

LilyPad, Zink Fitness, Grand Bakery, Slingshot Foods, OneOf, EntheoZen, The Good Craft, Luman, Calm, Shyft, Sophie Silverstein College Counseling, Hey Photo

Web Developer: Cost Plus World Market (Contract)Aug. '17—Nov. '17   (4 mos)

HTML, CSS, and JS ninja. I built out store opening pages, promotion pages, navigation, and many custom pages for WorldMarket.com. I also helped unify their style guide and fix broken layouts. Having both design chops and development chops lets me communicate across the divide.

Designer and E.V. Technician: City CarShare (Non-Profit)Sep. '14—Sep. '15   (1 yr 1 mo)

Started in 2001, CityCarShare was the first carsharing company in the nation. We were building an All Electric and Plug-in Electric (PHEV) carshare network to make it easily for people to get around— more affordable, more green, less congestion, less pollution, and live without the hassle of car maintainence. I also was building the first in the country electric bike share network. With a growing fleet of next-generation hybrids, electric cars, and electric bicycels, EVs coupled to outdoor solar charging stations, I was pioneering a sustainable transportation network. I oversaw and maintained a fleet of 50 PHEVs, debugged our in-car technology, monitored car battery status remotely to ensure uptime, created maintenance logs, improved the mobile app UI, contributed on frontend web design, produced promotional videos, grant evaluation docs, rebuilt important accounting documents, and other marketing and design material.

Head of Engineering; Founder: Onward Electric Cycles LLCSep. '12—Mar. '14   (1 yr 7 mos)

Founded an electric bike company to develop a new hydraulic electric bike drive system. We were thinking completely outside the 'electrical box' and inventing a bicycle system built on the pumping of fluids and hydraulics instead. After interations, I designed a hydraulic drive bike pump that achieved 10-15 PSI in pumping force by pedaling.

Head of Operations and Web Design: PiMobility Inc.Dec. '10—Aug. '12   (1 yr 9 mos)

PiCyle is a strikingly simple and beautiful electric bicycle, made of just a single aluminum arch. Electric Bicycles are the most efficient form of transportation achieving a stunning 2000MPGe in efficiency. This coupled with zero emissions, pennies to charge, the benefits of exercise, and the fastest way to get from point A to point B in an urban environment makes eBikes healthy, fast, and fun.

At PiMobility, I ran operations (inventory control), helped with sales, starred in promo videos, did photography, produced several promo videos, designed and built the website, managed the shop, assembled bikes, helped with concept ideation for product development and provided customer service.

Climate Change is a crisis that threatens the very survival of the human race.

Credit: Josh Edelson / AFP / Getty Images

In 2017, it is estimated that Climate Change cost the world $306 Billion.

Credit: Masuti / Dreamstime

Earth Overshoot Day is an annual event when humanity's consumption outstrips Earth's production of resources. This annual event is getting earlier every year.

Source: Earth Overshoot Day

Climate Change disproportionally affects those already most impoverished. This girl walks through the debris in the aftermath of Hurricane Matthew in 2016, Haiti.

Credit: Dieu Nalio Chery / AP

Since you loaded this page, an estimated 0 people have been displaced by a disaster, with an average of 22.5 million people displaced annually since 2008. Climate Change sows seeds for conflict and also makes displacement much worse.

Credit: Getty / Scott Nelson / Staff

Americans are just 4 percent of the world’s population, yet are responsible for almost a third of the greenhouse gases heating the planet.

Credit: American Airlines

Faced with the weight of this global, life-threatening disaster, I had to do something.

Credit: HowStuffWorks

At UC Davis, I learned the latest thinking in sustainable design.

Urban and suburban sprawl chokes off the biosphere and leads to a lot of wasted energy and land. I wrote an essay about Arcologies principles and how they can provide a sustainable model for the future.

As I worked on various projects, I realized the constraints of a site were ultimately determined by urban planning requirements. As long as we live in a culture dominated by cars, my designs were ultimately constrained by that need.

Only by first having a transportation paradigm shift could we truly be sustainable.

In 2010, I learned of the emergent technology of electric bicycles and started working for an eBike start-up.

eBikes are the fastest, cheapest, most sustainable, most fun way to get around and they don't contribute to congestion.

What more do you want?

At City CarShare, I managed our ~50 electic carsharing fleet. In partnership with Toyota, we had a prototype program of 30 IQ-EVs, a 2-seater all-electric car—perfect for urban environments.

I also lead and designed an electric bikesharing program, which would have been one the first in the country.

What can you do?

eBike, bike, eScoot, eSkate, walk and take public transit.

Reduce food waste. Switch to a plant-based diet, or at least eat less beef.

Repair, not replace. Buy second-hand goods.

Fly less. When you do fly, buy carbon offsets.

Switch to solar. If you're a renter, consider PG&E's Solar Choice program.

Donate to The Ocean Cleanup project.

Protect our rainforest.

Let's tackle wicked problems.

Education

General Assembly: UX Design Immersive Nov. '15—Feb.'16   (4 mos)

10 week full immersive (over 500 hours) for UX Design taught by UX practitioners. Course Work: User Research, Interface Design, Wireframing, Prototyping, Interaction Design, Mobile Design, Responsive Web Design, Usability Testing, Testing Methodologies, and Design Best Practices. Emphasis on Lean UX, rapid prototyping, and design studio. From research and ideation to prototyping and testing.

Online Courses: Frontend Web Development, Programming '13—'14   (1 yr 3 mos)

Took courses online at iTunes U, MIT open courseware, Coursera, Code School, Code Academy, and Thinkful. Learned Programming Fundamentals, iOS development, Java, Algorithms, Object-oriented Design, and Frontend Development.

TechShop: Metal and Wood Fabrication, 3D Modeling, CNC, Lasercutting '13   (8 mos)

Took roughly 30 classes at TechShop related to 3D printing, finishing, aluminum and steel welding (MIG and TIG), CNC mill and lathe, CAM/CADD software, injection molding, Arduino programming, circuit board soldering, wood fabrication, wood finishing, carbon fiber fabrication, sheet metal construction, powder-coating (painting), waterjet cutting, vinyl cutting, and more.

UC Davis: Landscape Architecture and Electrical Engineering '07—'10   (3 yr)

At UC Davis I straddled the line between design and engineering. I pursued electrical engineering for one year, before switching into Landscape Architecture (LDA) for two years. LDA helped me hone my design, concept generation, and presentation skills while electrical engineering helped me think logically through a problem and how to test and debug. Ultimately, these two fields allowed me combine right-brain ideation and prototyping with left-brain research, testing, debugging, and refinement.

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